Bell Jewelers is owned and operated by the Tidwell Family, Blake & Lee Tidwell, Lisa Tidwell Halliburton and Greg Tidwell. When you visit us at our store located at 821 N.W. Broad Street in Murfreesboro, TN you will always meet a member of the family ready to help you with anything from your watch battery replacement to that important diamond Anniversary gift.We stock famous name brand watches such as CYMA, Seiko, Wittanuer and our own Bell Jewelers signature brand and many others. Waterford Crystal, Wallace and Towle silver just to name a few. Designer jewelry from European Artist Alwand Vahan, California Designer Richard Rothenberg, Zina and Judith Jack, Tacori Platinum and more. We take pride in offering you quality and value in your jewelry or fine gift purchases. We hand select every item that goes into our showcases so we can select the best color in our gemstones and the best sparkle in our diamonds. You can tell a difference in the sparkle of a Bell Jewelers Diamond that is why for four years in a row Murfreesboro and Rutherford County have choosen Bell Jewelers to be the Best Jewelry Store. The other members of our Bell Jewelers family are Geneva Pruitt our office manager of 12 years ready to assist you with a question you may have in regards to your bill to creating special financing terms for your purchase. Bob Lanier our Goldsmith of 19 years will help you with your minor jewelry repair to custom designing an item of your dreams. Mary Harris, Joyce Hanna and Stephanie Stewart our wonderful sales associates are willing to assist you with professional personal service for any special occasion that is upcoming or a special treat for yourself . Bill Jackson, Certified watchmaker with over 50 years experience specializing in the servicing and repair of fine timepieces. Lisa Tidwell Halliburton and Greg Tidwell are our Certified Gemologist trained by the (GIA) Gemological Institute of America and the (AGS) American Gem Society. They appraise jewelry items for insurance purposes.
 
 
Jewelry Showcase
Bridal Bells Collection
Diamond Marriage Symbol
Diamond Engagement Rings
Designer Jewelry
Our Services
Meet Our Staff
Bob's Custom Designs
Store Policies
Special Events
Master IJO Jeweler
Community Involvement
Gem Guide
Jewelry Care
Proposal Ideas
Birthstone Guide
Anniversary Guide
The 4 C's of Diamonds
Diamond Buyers Guide
 
The 4 C's of Diamonds

The 4C's classify the value of diamonds. Every diamond's price, rarity and beauty are determined by the combination of cut, color, clarity and carat weight.


The 4 C's of DiamondsCut describes the proportions and angles of a diamond. Many people confuse cut with the shape of a diamond. Although nature determines the other three characteristics, it takes a master diamond cutter to reveal a diamond's true beauty. Diamonds are available in various shapes including round, square, pear, heart, marquise and oval but cut refers to the angles and proportions of a diamond.

The 4 C's of Diamonds


A well cut diamond reflects light from one mirror-like facet to another and projects the light through the top of the stone. The result is a fiery and brilliant display. Diamonds that are cut too deep or too shallow leak light through the side or bottom, resulting in a lackluster appearance and diminished value.
  The 4 C's of DiamondsNature ensures that each diamond is as individual as the person who wears it. Naturally occurring inclusions such as minerals or fractures are identifying characteristics created while diamonds are formed in the earth. Master IJO Jewelers use magnification to view diamonds at 10x their actual size so these tiny inclusions are more easily seen.

The 4 C's of Diamonds

Inclusions are measured on a scale of perfection, known as clarity, which was established by GIA. The greater a diamond's clarity, the more rare and valuable it is. A diamond with an inclusion in the middle or top could impact the dispersion of light, making the diamond less brilliant.
The 4 C's of DiamondsWhite-colored diamonds remain the most popular, even though diamonds are found in a kaleidoscope of colors. Diamonds are graded on a color scale implemented by the Gemological Institute of America (GIA), which ranges from D, which is colorless, to Z. Color differences can be so subtle that diamond colors are graded under controlled lighting conditions and are compared to a master set for accuracy. While truly colorless diamonds, graded D, are treasured for their rarity, diamond color is ultimately a very personal taste. Ask Bell Jewelers, your Master IJO Jeweler to show you an array of color grades next to each other to help you determine your color preference.

Diamond color scaleThe 4 C's of Diamonds
 
The 4 C's of Diamonds Carat is a diamond's measure of weight, not size. One full carat is equal to 100 points. A ¾ carat diamond is the same as 75 points. Since large diamonds are found less frequently in nature, a 1 carat diamond will cost more than twice a ½ carat diamond (assuming all other characteristics remain constant). The cut and the mounting can make a diamond appear larger than its actual weight. Bell Jewelers, your Master IJO Jeweler will help you find the right diamond and mounting to optimize its beauty.
   
Bell Jewelers
821 N.W. Broad Street • Murfreesboro, TN 37129
615-893-9162 • Toll Free: 1-866-893-9162
Mon-Fri. 9:30am - 6:00pm   Sat. 9:30- 5:00pm


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