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Ever since 1860, TAG Heuer has successfully embraced a number of contrasting elements: heritage and innovation, prestige and performance, sport and glamour. Today, they’re the world’s 4th largest luxury watch brand and always push the boundaries of watch making technology with the creativity of their experienced staff. Synonymous with superior quality, “Swiss Made” is more than a label at TAG Heuer; it’s a state of mind. Redesigning a collection of legendary models to fit current tastes, creating new watches, working on innovative concepts that integrate advanced technology are all part of new product development at TAG Heuer. Their principal inspiration comes from the world of sport and that involvement gives them strength and differentiates the company from their competition. While TAG Heuer is firmly oriented to the future, their company culture is still firmly based on their heritage from the past. The values and expertise of leading watch makers has been handed down from generation to generation, making TAG Heuer a brand that is both timeless and daring, that transcends types and styles, a highly contemporary name for all those who love a challenge. And while they are resolutely Swiss, they were also among the first to develop internationally. In 2004, TAG Heuer was rewarded with the AT Kearney Price and named as one of the three most innovative companies in Swiss Industry. We at Bell Jewelers are glad to bring this exciting Swiss made line to our clients in the Murfreesboro, TN area. On this page you can get a small taste of what quality watch-making looks like. To fully appreciate the TAG Heuer line, though, you should come in and let one of our skilled associates show you in person!